The business card was designed exactly as a pre-paid card (that had a scratch band underneath which was the numerical code that the customer fed to activate the service). Except, on scratching, the business card revealed the contact particulars of the pre-paid card distributor.

The medium was inexpensive and required little time to execute. The card immediately established the distributors’ nature of job to the dealers, built an affinity owing to the innovative communication, built a high recall value in their minds and simultaneously advertised the actual pre-paid cards to both the dealers and customers.