Cannes Lions
FiRe ADVERTAINMENT, Buenos Aires / TELEFONICA / 2007
Awards:
Overview
Entries
Credits
Execution
8-episode cycle of 45 minutes of duration that was aired on the number one TV channel of Argentina during prime time.Directed by renown directors like: Eliseo Subiela, Carlos Sorin, Juan Taratuto, Albetina Carri, Juan Jose Jusid, Flavio Nardini, and Pucho Mentasti.
Outcome
#15 was a cycle watched by one million five hundred thousand people per week with an unprecedented press impact that turned the 15 years of Telefónica in Argentina into a media event.