The ideal context to do that were the children areas within shopping centers, the most visited places by families with kids during winter weekends.The campaign would reach and engage both children and parents in an innovative, fun, family-friendly way.The game could be activated and played by “touching” in the air some parts of the game (a “Car´s race”, from the movie) that were visualized in the floor thanks to a digital system.

This was the first time this kind of technology was implemented in Argentina.

12,000 children enjoyed the game.

Movistar achieved the sales goal: 100,000 units in one month.