With GPS and a special software we developed for the iPhone, viewers can experience a real life film directly at the crime scene.Their mission: They have to save Nadia, a prostitute, from the russion mafia. Everything begins when Nadja is kidnapped. Now the viewers have to take action. Suddenly they are part of their very own thriller. The search for Nadia will take the viewers on a journey all over Berlin. They have to navigate their way through various locations and make crucial decisions.The smartphone becomes a key essential tool in order to stay in the game. Viewers can’t witness the action passively. They have to collect evidence and data and communicate with their opponents. Depending on the decisions the viewer makes, the film changes. One can be the hero of the film or the next fatal victim of the russian mafia.

On the 13th Street website, viewers can apply to be part of this exclusive event.

Their mission is to save Nadia, a prostitute, from the Russian mafia.With GPS and software we developed especially for the iPhone, viewers can experience a real life film directly at the crime scene. But the viewers cannot witness the action passively. They have to collect evidence, data and communicate with opponents. The viewer changes the film with the decisions they make.Everything begins when Nadja is kidnapped. Now the viewers have to take action. Suddenly they are part of their very own thriller. Depending on what one decides; one can be the hero of the film or the next fatal victim of the mafia.With the motto “Others have viewers. We have eye-witnesses", we promoted this thrilling game using TV and cinema ads, online banners, posters and in magazines.

Hundreds of applications were received on the day of the event.13TH STREET and "The Witness" became the number one topic in international blogs and social networks, with reports in TV-channels, newspapers and magazines.And hence we proved that the new 13TH STREET is the best address for thriller and crime.