Clearly there were no existing media opportunities to use for this idea; we had to create our own. With that in mind, we searched the city for a) something that resembled a giant fishing rod and b) was located in a high-traffic urban area.

We located a construction site in one of Auckland’s busiest shopping precincts, and after being told "no" on a number of occasions, we eventually persuaded the owners to let us use their crane.

The Sharknado Glider helped double the audience week-on-week for the Prime Flicks weekly movie slot, attracting an extra 30,500 viewers.

It also beat the year-to-date average for Prime Flicks: 60,800 viewers, versus 39,500 viewers.

And, compared to the five other horror movies screened on Prime so far that year, Sharknado was up 1.5 TARPs, 3.8% share – and almost doubled viewership.

It was also the most watched Prime movie for the month of September.