Cannes Lions
ponce buenos aires, Buenos Aires / FUNDACION TEMAIKEN / 2012
Overview
Entries
Credits
Execution
The arrival of the wallabies to the biopark made all the other animals jealous, particularly the birds, who have always held TMK's visit record. This eventually turned into a competition where the visit record was at stake. Both wallabies and birds created very appealing propositions to win people's votes.
Outcome
The number of fans on our fan page increased by 26%, and the biopark received more than 93,000 visitors during summer 2012.
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