To demonstrate that a Tempo tissue is the strongest one on the planet and to confirm the relationship between the agency and the brand after Tempo was taken over from P&G by SCA.

Tempo tissues were used for letters and evelopes written with a typing machine and then were sent by mail to the press to announce that the agency is still strongly connected to the brand Tempo after it was taken over from P&C by SCA.

The press responded immediately. Rumours and speculations about a new pitch for the brand stopped right after the Tempo letter. There were no more inquries by journalists and some of the trade press even mentioned our letter in their next issue.