Little Spark of Force to Change the World. The idea is that one doesn’t need to be a famous humanitarian to be able to change the world. Everybody is capable of small deeds, with a little help from our platform.

As one of China’s biggest Internet companies, we fully leveraged the power of our mobile platform, encouraging thousands of small NGOs sign up. We opened up the platform to allow individual users to raise money for their favorite charities through their social networks. The donations were made directly through WeChat, one of China’s foremost mobile social media apps. With one click, a user can make big difference to those in need. The idea not only brought awareness to the NGOs but also mobilized users to both donate their own money and to use their personal influence to garner further support from their social networks.

We listed over 3,000 NGO projects on the platform and encouraged WeChat users to choose those they were most interested in. We provided a “donate together” button to allow them to share the project with their friends and raise money for micro-funds via WeChat friendship accounts. To achieve their own pre-set fundraising goals, users posted information about projects and invited their friends to make donations.

The nature of social networks greatly increased the degree of trust in sponsored charity projects. Also, because most users share common interests with their social network friends, conversation on WeChat was more readily converted into action on the part of friends.

The 9/9 Charity Day delivered impactful results.

In only 3 days, 3643 charity projects reached their fundraising goals.

In only 3 days, 6.77 million users donated.

In only 3 days, we raised 305 million RMB, nearly 30% of all online charitable fundraising in China in 2015(966 million in total).

We successfully mobilized the post-90 generation to become the event’s largest group of donors.

Within 30 hours after the Nepal earthquake, 23.3 million RMB was raised online in China, making China first in the world in donations to that cause.

Legislation has been proposed to establish 9/9 as China’s official Internet charity day.

Furthermore, our leveraging of online and mobile platforms also changed the way individuals participate in charitable activities. One can explore and support the NGOs and their projects on our platform anywhere, any time. All it takes is one click to donate.