Cannes Lions
MOTHER SHANGHAI, Shanghai / TENCENT / 2024
Overview
Entries
Credits
Background
The message is to start the day with us, sing along, and learn about Tencent’s efforts in energy, robotics, farming, and commerce. Includes audio and video animation. With a humble, generous, and reliable tone.
The sing-along, which includes efforts such as clean energy, digitisation on manufacturing, smart farming in produce, and digital payment for every day, combines with our rewritten rendition of the children’s nursery rhyme “Here We Go Round the Mulberry Bush” — delivers a feeling of advancement and the possibility of unimaginable growth that fits what we want this film to express.
Execution
The music is an adaptation of "Here We Go 'Round the Mulberry Bush" (a nursery rhyme). VFX and direction are important components in making the film a reality.
The thing that hits us is that it's almost hypnotically pretty to look at. Making us feel soothed about stuff that's not quite so smooth in our addled minds.
Windmills and photovoltaic panels rotate in perfect time, like shifting limbs in a harmonious body. Robotic arms dance, passing their rhythm to hydroponically grown plants; dumplings move through the turbines of commerce; cars slice over bridges, lit by buttery sunlight.
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