We collaborated with Buzzoo, a music software streaming service to create Tennent's Tunetap. A mobile application that allowed users to control and play music at bus-stop locations.

We placed speakers and Buzzoo's music-streaming technology within bus-stop ad-shells. People interacted with the digital outdoor via NFC or QR code, and voted on TuneTap for songs they wanted to hear whilst waiting for the bus. Tunetap made anyone the DJ creating a completely new experience for OOH in Northern Ireland.

A world first for digital outdoor, we reached 100,000 people in Northern Ireland with our campaign with a frequency of 5.

Consumers enjoyed 660 hours of music. We drove people to bars, got glass in hand, creating a buzz about Tennent's.

Research shows Tennent’s is now predominantly associated with music.

Research by Millward Brown shows Tennent's ad recall increased from 82% to 86% in 2014 in18-24s.

Named in the top 3 beer brands in Northern Ireland for that audience, the result exceeded expectation. Consideration amongst target audience for Tennent's as drink of choice is up 8% year-on-year.