Our objective with this film was to portray the various periods of history corresponding to all the historical shows in the Puy du Fou park while also engaging with the audience on an emotional level.

The director Bruno Aveillan creatively "unites all the worlds of the park into one story in an incredible 7 minutes". He transcribes "the experiences and the emotions felt by the visitors" while proposing "a trip back in time through the ages following the epic journey of an eternal hero incarnated by the infantryman Louis of the first world war.”

All eras intertwine at Puy du Fou. Visitors are immersed into history allowing the past to come to life before their very eyes. The idea of the movie "Eternals" was to introduce the audience to the wide array of the characters in this magical land. As visitors embark on their journey through the park in one day they may cross an infantryman first world war, soldiers from an eighteenth-century boat, knights in armor, hordes of Vikings, gladiators or even musketeers!

The strategic positioning of the campaign was to allow the development of the brand internationally (in Spain,

China, and shortly in other countries). The idea was not to create an ephemeral advertisement but a timeless commercial. The film "Eternals" was intended assist in the exportation of the “Vendée” show aboard.

As the film is without dialogue it is easily exportable. The strategy is thus to gain international visibility and to distinguish the real difference between Puy de Fou and other theme parks. More content, more action, more emotion in better quality. In order to reach our international goal and to properly showcase our incredible 7 minutes format, an exceptional media plan was put into place. A short film was necessary to emotionally engage with the audience and allowed us to broadcast our film in cinema theatres and on exclusive TV platforms.

It took over two years of scriptwriting, a week of filming and two months of post-production to bring this prestigious production to life. 200 Puy du Fou actors, 30 horses, 2 tons of fireworks, 30 make-up artists, 5 cameras and 600 costumes were used to create the 60 hours of raw footage before the editing began.

In this film, the director Bruno Aveillan has captured the magic created in over 40 years of performances at Puy de Fou.

This short commercial "Eternal" was an instant success. The film has been broadcast to viewers on TV channels and digital platforms of the TF1 group since the 21st of April. "Eternel" was also released during the Puy du Fou’s social (in only 48H there were over 430k organic views, 7k shares and 1.7k comments) and it has been shown in more than 500 cinemas and published in the press (in 48H it received over +30 press releases).