Cannes Lions
DDB MEXICO, Mexico City / TERRA MEXICO / 2012
Overview
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Credits
Outcome
Among the people that were in public parks in Mexico City, 9,232 people accessed the Terra portal. They were unique visitors that had to go through the Terra site in order to get access to the Internet.
According to Sysomos MAP monitoring tool, conversations about Terra in Mexico in social networks increased 70% during the first week of the activity.People actively participated in the activity. A total of 1,000 hours fed by pet's poo.
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