By presenting customers with the baby book, Huggies showed customers that they are interested in how much you love your baby, not only selling diapers. In the long view, Huggies and Tesco will get a more favorable brand image.

"Record the love with a baby" is the beginning concept. It is the parents' pleasure to watch their baby growing. They also record the time shared with their baby. A baby book is the most appropriate item to record the babyhood. Visual creative was expressed by according a button of the book with a diaper hook.

A Baby book is generally acknowledged around the world. Especially in Korea, though demand of baby book surpluses supply, specially designed baby books are not enough. As a result, the campaign can catch the customer's eye with well-designed baby books.