Cannes Lions
SCHOLZ & FRIENDS, Berlin / TOOM HARDWARE STORES / 2019
Overview
Entries
Credits
Background
Before a product is placed on the market shelf, it is tested in every conceivable or unthinkable way, even far beyond the standard requirements. That is a fact. And we show it.
We dive deep into the brittle and sometimes bizarre world of German test institutes. With the slogan "We have tested it so you don’t have to“ we show merciless and accurate testing procedures in an appropriate way: dust-dry in the acting, strict in the camera angles and with a lot of peace and concentration.
Execution
The DIY chain toom has its own brand. This comprises around 14,000 products and is characterized by the very highest quality. Countless test seals from independent testing institutes prove this. The problem: Nobody knows.
We dive deep into the bizarre world of German test institutes. With the slogan "We have tested it so that you don't have to." we show how mercilessly and carefully toom's own brand is tested.
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