Cannes Lions
BBDO GERMANY, Dusseldorf / BRAUN / 2013
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The spot in the masthead banner shows the animalistic nature of man. The Series 5 is the GTI of shavers and so this bold (powerful) video - full of unrestrained testosterone, wildness and aggression - follows suit. Stylistically cut like a modern music video to stir the animalistic desire for the Braun Series 5 within a man.
TRANSLATION: New Series 5 testosterone in a machine. "En saviour plus" - Learn more. "Regarder la video" -Watch the video.
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