Teva Pharmaceuticals wanted to raise awareness of unpaid caregivers, who represent around 43% of the population but whose work and commitment goes largely unrecognised. Teva wanted to be seen by the caregiving community as a supporting partner, directing them to the tools, initiatives and information they have available.

During this creative brief process we uncovered insights to suggest that a huge percentage of caregivers are not only caring for their loved one, but children too, often while holding down a full-time career.

We wanted to clearly communicate this relentless juggle of responsibilities, and the love and strength it takes to be a caregiver. The idea was to produce a film that truly reflected reality, making it relatable for caregivers and creating a sense of understanding and empathy in the general public. We wanted to ensure a balance between heart-wrenching moments and light-hearted moments that occur daily for a caregiver.

The film follows the day to day life of a carer looking after her father. The ups and downs, her time with him and her time away from him. It shows the hardships she faces, and the love she feels for her father. This is all underpinned by narration from the perspective of the father, trying to find the words that will accurately convey his appreciation for all his daughter does for him.