Cannes Lions
VCCP HEALTH, London / TEVA PHARMACEUTICAL / 2020
Awards:
Overview
Entries
Credits
Background
Helping any HCP appreciate and recognise Teva as a company.
A key audience is unpaid carers who will finally feel seen.
Helping any consumer appreciate and recognise Teva as a company.
Execution
‘Hairspray’ tells the story of an elderly man caring for his wife. She is no longer able to style her own hair, so he decides to learn how to do it for her.