Texas Tourism has one of the better sites in the travel industry. When planning a Texas vacation, there is no greater resource. The objective was this. Let’s showcase the search functionality of the site. The idea was this. Every Texas vacation has a key word. Creatively, we featured a sentence with one word missing, the key word. Users were encouraged to finish the sentence. On click, the ad pulled up content relating to the word, i.e, river got you a list of Texas rivers. The campaign is simple, engaging and most of all, interactive. And also, the client loved it.