Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / SNCF (NATIONAL RAILWAYS) / 2016
Overview
Entries
Credits
Description
TGV is a special place that sparks the imagination and where dreams travel faster.
TGV is a machine of inside dreams.
Execution
Mika reinterprets “Je Chante” - a famous and joyful French song of Charles Trenet - and is telling us his imaginary journey, driving his piano through all typical French landscapes.
Outcome
- Very Good memorization of the film (64% vs. the norm of 53%)
- Strong likeability of the universe / Mika and the song.
- 82% appreciate the modernity of the film for a brand like TGV
- 70% declare it encourages them to choose TGV
Similar Campaigns
12 items