Cannes Lions

TGV - Mika

TBWA\PARIS, Boulogne-Billancourt / SNCF (NATIONAL RAILWAYS) / 2016

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Description

TGV is a special place that sparks the imagination and where dreams travel faster.

TGV is a machine of inside dreams.

Execution

Mika reinterprets “Je Chante” - a famous and joyful French song of Charles Trenet - and is telling us his imaginary journey, driving his piano through all typical French landscapes.

Outcome

- Very Good memorization of the film (64% vs. the norm of 53%)

- Strong likeability of the universe / Mika and the song.

- 82% appreciate the modernity of the film for a brand like TGV

- 70% declare it encourages them to choose TGV

Similar Campaigns

12 items

Fireworks

TBWA\PARIS

Fireworks

2019, SNCF (NATIONAL RAILWAYS)

(opens in a new tab)