Cannes Lions
XISTER, Rome / THAI AIRWAYS / 2005
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Description
The object of this project is to reflect the double importance of Thai Airways International: on one hand a leading carrier for traffic to the far east, sole carrier to Thailand; on the other hand a promoter and spokesman for Thai culture.
Even though the design transmits the information regarding the company in a very simple and straightforward manner, you can see how special attention was paid to the details and typical decoration of the Thai culture. This site transmits information regarding Italy by hints and emotional elements that remind us of Thailand.