Thai National Broadcasting Commmission announced the changed of television airing system from analogue to digital.

Causing over new 48 channels from over 100 existing ones.Most of channels regularly deliver the same pattern of content as if the industry alone make decision for all Thai people what content the viewers need to watch.

The viewers are left with no choice but to follow so.

Thairath TV, one of the newest channels of the industry, believes in the power of difference and established itself to be the content provider that "think different, understandingly"

How can Thairath TV differentiate itself among other 100 channels ?

We let the Audience decide our TV schedule.This is the first time that viewers, get to vote in the program they really want.

Before The TV Battle airs, it was a talk of the town. Many people were enthusiastic to participate in voting. And even after the winner was announced, the topic was continuing to hit.And the Pr Value was way beyond the expectation,It is over $ 3.5 million in earned media.It took only a month after launching for Thairath TV to gain popularity. The channel was rated number 1 among other HD channels.