We used a very relevant medium in Antwerp: bus shelter advertising. As this medium is very visible for car drivers and as they are located around schools.

Instead of hanging just 1 single bus shelter ad with one main visual throughout the whole network. We used 713 unique drawings, made by the schoolchildren themselves.

Each unique message of the particular school was hung around the school area itself.

This made it a personal and an especially very media-local campaign.

We asked every school in Antwerp to participate in our campaign. We expected to receive 713 drawings but the response was overwhelming. A total of 860 drawings of different kids, classes and schools were collected.