Energy Provider EDF Luminus is one of the official sponsors of the Belgian football team "the Red Devils".

For the Euro 2016, EDF Luminus wanted to create awareness around this sponsorship in order to increase sympathy for the brand.

So, how do we let people know that EDF Luminus supports the Red Devils? And how EDF Luminus could help the Red Devils to perform well during this EURO 2016?

The 12th devil connected figurine was +/-40 cm high.

It was given to the Red Devils during the preparation for the Euro competition and accompanied them everywhere (in vestiaires, buses, on the field...)

The action was mainly launched through PR and social media, also supported by radio and TV.