Cannes Lions

THE 21ST PHILIPPINE ADVERTISING CONGRESS

DDB PHILIPPINES, Taguig City / PHIL. ASSOCIATION OF NATIONAL ADVERTISERS (PANA) / 2010

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A magician, aided by an assistant onstage and a stagehand below-stage, calls for a volunteer from the audience. A young woman eagerly stands up and leaves her date to go onstage. She enters a large box which is bolted shut. The magician pierces several swords into the box, removes them and then opens the box. The young girl's body falls to the floor of the stage.The spot then asks the viewing audience, "What do you think?" It tells that the answer will only be revealed on the opening night of the 21st Philippine Advertising Congress.This spot tells the story through the eyes of Magician.

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