We created a series of whimsical, pop-art like posters that illustrate the fun experience of driving a Fiat 500 while also reducing your carbon footprint.

The posters illustrate how people can experience the world from the driver’s seat of a stylish FIAT 500 without worrying about leaving behind a big carbon footprint. The posters are iconic visual art that can be seen from a distance to draw people closer.

The campaign helped to solidify the perception that FIAT is concerned about the environment. This campaign successfully increased awareness that the FIAT 500 is a good choice for someone who wants a stylish, Italian car, but who is also concerned about his or her carbon footprint.