Our audience was targeted to +80 countries including markets on all continents and none of the countries should be given a preference. Our business objective was clearly the direct support of the distributor/ dealership in each targeted country. So far, no global campaign was executed from the Japanese headquarters alone. Facebook and GDN seemed to allow us to reach for the first time all countries directly. We understood we would be able to support the participating distributors worldwide. In the combination of website and viral video all participating countries could be targeted- Global reach was our first goal.

The new video ads on Facebook and the new sandwich-like engagement video ads on the Google Display Network were the only objective we had to reach more than just YouTube users in 46 countries, which would have meant a compromise with very limited access on a global scale, allowing us to reach only half of the supporting distributors countries after all.

For the first time the Dream Car Art Contest could be announced globally.

On the creative site, we extensively tested the sum-nails to all countries pleading on shares and earned views. Besides we developed banners for the new engagement ads that were Christmas-related before Christmas, December 26 we developed banners showing the sky over a rainbow, the little logo car was driving the sky, since on one half of the world was summer/ back to school and on the other half winter. We had learned from the kids drawings about their environment and tried to save money to reach all. We did with a VTR of over 45% average.

We are sadly not allowed to provide information according to the number of entries, since some countries haven't provided the information yet.

Our business objective was to reach for the first time all of the over +80 participating countries equally with the online campaign, but the reach was limited as well on Facebook as on Google in some countries. But with extensive research on targeting objectives in each country, seasonal targeting like Christmas, Back-to-school in Oceania and valentine day, we were able to target whole families at home. An average 46% View-through Rate on YouTube was achieved using multiple language keyword lists and research of the cultural background of each nation.

It was the first time in the client’s history to steer a global campaign that widespread from the headquarters.

We used our budget to the max and paid the lowest possible amount that could be set in the campaign. Even though this might seem catchy, we received the max response possible to the lowest possible amount and 10~25% earned views through sharing on top in allover 148 countries- an overwhelming result for the first try, we think.