We created a unique storytelling framework to make it easy for people to quickly get to know a2’s history and benefits, and in turn tell their friends. Language and iconography come together to convey a2’s scientific roots and its 100 per cent natural credentials.

Without ever undertaking a major advertising campaign, The a2 Milk Company has grown to become the top selling fresh milk brand in Australia’s major supermarkets. All it took was a simple story that people wanted to share.