Cannes Lions

The After Life Transit Lounge

ARC EDIT, Sydney / PARTNERS LIFE / 2019

Film

Overview

Entries

Credits

Overview

Background

In the most religions there is a conceptual place called ‘purgatory’ or ‘limbo’ where people are assessed as to whether they go to heaven or hell.

Execution

The concept is all about the awkwardness and resignation of finding oneself in the halfway-house that is the afterlife. The edit pursued this awkwardness in being slightly off pace and allowing the performance and the gags to sit in that awkward world. Unveiling the next gag where the energy is low and the characters are resigned to their new situation, it allows the audience to enjoy the wry smile that comes with a joke that has such truth.

The cut is clean and cinematic. The humour is all in the space, subtlety, and timing. It allows the audience to empathise with our hero’s shock and bewilderment and really feel the fragility of life and just how fleeting it is. Without seeing his former life, the edit helps the audience paint a picture of his family back home having lost both him and their dog whilst organising the funeral.

Similar Campaigns

6 items

1 Spikes Asia Award
The Last Performance

SPECIAL, Auckland

The Last Performance

2024, PARTNERS LIFE

(opens in a new tab)