Havaianas are sold across the world. And translating campaigns into each of the languages of each of the countries where they’re sold takes forever and costs a fortune. Here to fix that is a campaign where each piece is a letter of the alphabet, representing one of the characteristics of Brazilian summer. For example: E for Energy, M for Music, O for Original, etc. When you put them side by side, each country can form words in their own language, whenever they need to.

The campaign font is unique, made out of countless tiny colorful elements of Brazilian summer which lend each letter even more meaning. In the static pieces, the elements simply compose the larger letter. In the rest of the work, the elements take on a life of their own and move around within the whole, providing an even better representation of Brazilian rhythm.

The campaign took over stores across the world, as well as social media, spreading the spirit of Brazilian summer far and wide. Moreover, the letters helped to bring more elements into people’s vision of the brand and of Brazil.