Finding another and not typical way to communicate the T-Cross “more than one thing” concept during the design week.

An impacting billboard in city center during the design week to communicate the launch of the new T-Cross.

We partnered with the most influential anamorphic designer studio: Truly Design. A crew from Turin that became famous all over the world for their work. The work was an anamorphic installation on a large format outdoor billboard in Milan city center

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