The strength in this idea is the usage of naturally given conditions and turning them into something unseen and unique. And be 100% relevant at the same time: Ants are highly threatened by deforestation and therefore the perfect organ to raise attention for this topic. By putting the animal in the centre of attention, The Ant Rallye is a most appropriate action to the brand WWF.

Within 5 days, The Ant Rally had a lot of news coverage in local newspapers, online platforms, TV- and radio shows and generated over a million contacts.