For 10 years Swedish sports nutrition brand Gainomax has been working with the concept Bananas are for monkeys. The concept is based on the insight that a lot of swedes eat bananas after their workouts even though they would have better results if the chose a product with more protein as a recovery snack.

For this campaign we wanted to get the message across in a new way and decided to develop a revolutionary workout high-tech gadget: The Anti Banana Gym Bag. A gym bag that can detect bananas and warn you if you are about to bring one to your workout.

We built a prototype of the bag and created the campaign around the prototype, spreading the message in both paid and earned media.