Kuwait is an oil rich country and personal grooming is considered important. People visit hair and beauty salons frequently. Salons are one of the few places where people feel cut off from the world, since they are not able to access their mobile phones and tablets. We had to re-connect people with their favorite gadget.

A never before used medium:

We designed and produced a first-of-its-kind Hair Salon apron with a see-through plastic window. Through this transparent window, the person can easily view the phone or tablet screen under the apron and carry on about their social networking, chatting, gaming or surfing. These aprons were distributed to salons for free, as an initiative from Wataniya Telecom who wanted their customers and even the competition customers to enjoy their hair salon time. Hair Salon owners were just as excited as the Apron kept customers happily engaged during the session.

- Wataniya connected people back with their mobiles, in a place where they never expected.

- The long hair salon sessions are not boring anymore.

- The cost of each Apron was less than 1 dollar

- This time spent on mobile phones is added business to the client.

- The Apron is now being deployed across the Middle East region and worldwide, through Wataniya Telecom subsidiaries