Cannes Lions

THE ART OF FLAVOUR

BRW FILMLAND, Milan / MONINI / 2013

Case Film

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Description

For the first time the extra virgin olive oil is depicted as the real protagonist of the good eating. Each ingredient reacts transforming itself in something more tasty, more beautiful, more appetizing. By magic, the flavour blossoms. We see a tomato transformed into a rose. A fennel becoming a gorgeous sculpure, a raviolo showing its beauty by becoming an intricate lace. Every ingredient touched by the Monini Extra Virgin Olive Oil becomes a masterpiece. The concept that drives the execution is: the art of flavour.

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