Good Luck Stationary wanted to take responsibility of saving the kids from this everyday drudgery. Now, the weight of the schoolbags goes completely on a kid’s back. As schoolbag is a ‘must’ to carry and there’s no silver lining in reducing the weight, it somehow needs to be eased out.

So, the insight was simple science – redistribution of the total weight into both front and backside of the body. As the weight is not consolidated in one side of the body, it reduces the real feel of the total weight and gives the kids ease and comfort in carrying even a heavy bag.

So, the idea was to create a ‘Balanced Bag’.

‘The Balanced Bag’ has two compartments – the front compartment and the back compartment, and those are attached through shoulder support straps to be worn around the body. On both the compartments, it has zippers and small pockets to keep stationary items. The sides of the bag have waist-securing straps with plastic buckle clips that will help the kids to keep the bag tightened with their body. The bag is made with airflow mesh material, which allows the air to pass through. Soft spacer mesh fabric is given in the back of the bag to give back support and air flow. Adjustable padded shoulder straps are given for optimal comfort and ergonomic support. Production of the Balanced Bag requires only 10 percent more materials than the traditional schoolbags.

The Balanced Bag, being an innovative solution to kids’ problem of carrying heavyweight bags, is expected to create a huge noise among the parents and the school going kids due to its uniqueness. As part of a pilot phase, 1,000 bags have been manufactured and showcased in 83 Good Luck Stationary Dealer Outlets in the capital city - Dhaka. The initial response from the parents and the kids is extremely exciting and Good Luck expects to go for a mass production and distribution very soon.

So, now when you are asked to imagine a schoolbag, you have a new kind of schoolbag to imagine and also the happy faces of the kids while carrying a schoolbag. A noxious problem that was making the kids’ present days dark while they pursue a brighter future will no longer persist.