In a post-pandemic world, immunocompromised patients live with constant uncertainty. Finding a balance between staying safe from COVID-19 while living a normal life is a challenge they now face alone. Even doctors are tired of talking about COVID-19. The Balancing Act film aims to cut through COVID-19 fatigue and bring patients’ invisible struggle into plain sight.

Immunocompromised patients are vulnerable to COVID-19 due to conditions like blood cancer, kidney disease and multiple sclerosis, yet vaccines do not work for them. Many are determined to make the most of life - despite a lingering fear. We used literal balance to capture the uncertainty in everyday situations where patients may feel at risk.

The film aims to raise awareness among healthcare professionals of their patients’ hidden struggle. We're encouraging doctors to learn more about the continued risks for certain patient groups, and actively explore additional measures to protect the most vulnerable.

The cinematography aimed to enhance our story and evoke specific emotions. The use of light and shadow, along with slow-motion sequences, helps heighten tension and draw viewers into the narrative. By manipulating these visual elements, the film can effectively convey the urgency and gravity of the situations - the balancing acts - depicted. This deliberate use of cinematography adds depth and resonance to the storytelling, making the film more impactful and memorable for the audience.

The film was made available to AstraZeneca representatives at the start of April 2024. No impact data was available at the time of writing this entry.