Situation

The Batman was going to be released on HBO Max.

Brief and Objective:

What could we do to attract the media's attention after the movie was already released in cinemas and previously promoted nationwide?

Media Insight:

In Spain, there is a bat that is even more famous than Batman's: The Bat from Valencia's football club logo.

That's why we partnered with the football club to do something that had never been done before: integrating the huge physical bat logo on their stadium's front facade (over 90 square meters / 969 square feet) in a giant canvas featuring Batman's chest to complete his uniform.

Valencia's Football Club stadium features the biggest bat-shaped structure in the world.

That's why we partnered with the soccer Club to place on its facade a gigantic OOH featuring Batman; only this time we removed the famous bat-symbol from our superhero's chest so that the stadium's physical bat-structure completed his suit.

In order to do so, we printed a 4.000 square meters (43.056 square feet) billboard covering the entire stadium's frontal facade.

Valencia's Football Club stadium has the biggest bat-shaped structure in the world.

That's why we partnered with the Football Club to place on its facade a gigantic OOH featuring Batman; only this time we removed the famous bat-symbol from our superhero's chest so that the stadium's physical bat-structure completed his suit.

In order to do so, we printed a 4.000 square meters (43.056 square feet) billboard covering the entire stadium's frontal facade. It was the first time that a brand used this placement for commercial purposes and it became the biggest placement in Spain.

Thanks to the media coverage and on-site visitors that shared it on social media the billboard had amazing results:

+171 million organic hits.

+34k social media mentions.

+12,5 M OTS

+Spain's Most-talked-about HBO campaign on social media even ahead of Game of Thrones.