Cannes Lions

THE BEATLES: ROCK BAND COMPUTER GAME

RDA , New York / MTV / 2010

Film

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Overview

Description

We blended rare archival footage of The Beatles with state-of-the-art motion graphics technology to bring the circa-1969 Beatles back to life. The commercial re-imagines the iconic cover photo of the band’s Abbey Road album, only this time The Beatles cross the legendary intersection with hundreds of celebratory fans in tow. The spot creates a seamless integration of the past and present in which joyous fans literally “Come Together” with The Beatles.

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