Culturally beer is only drunk cold in Brazil. And, in a very aggressive market, we managed to promote the Glacial brand, creating interaction and experimentation in an innovative way, totally relevant for the target of beer lovers.

The special ad was made with salt particles and the target was prompted to use it to turn beer cold in half the time it would normally take. All it was required was adding water, wrapping it around the bottle and putting it in the freezer.

The ad delivered a useful gift for the target, totally in line with his/her preferences of beer consumption, and that also meant a nice connection to the product’s name.

It was placed in the largest subscription magazine in the country, sent to a specific mailing of beer lovers.

Due to the very limited budget and the very competitive scenario, the media team had to be wise in implementing the creative idea for maximum reach. The ad was placed in the largest subscription magazine in the country, sent to a specific mailing of beer lovers.

As soon as it was released, The Beer Freeze Ad became news all over the world in major publications and websites, with more than 50 impressions, helping a regional brand with a smaller advertising budget to become known everywhere. We got calls from brands from other markets, such as Germany, wanting to know how the ad was made and how they could implement it. But most importantly, Glacial showed beer lovers an easy technique for cooling beer faster that could be applied anytime they wanted, even without the ad, just by using paper and salt.