Most of the target audiences weren’t involved in the tragic events of the Berlin Wall and therefor aren’t really interested in the “old stories” of the Berlin Wall. Reading about it, or listening to speeches at anniversaries is not involving for them. That’s why Soundcloud decided to use its own platform and features to let them experience the history of the Wall in the most immediate way: like a music track. We created an acoustic memorial, which not simply remembered the Wall but brought back the feelings and emotions.

The Berlin Wall of Sound worked as a Trojan horse: What first looked like a typical music track on Soundcloud turned out to be a solemn audio-visual memorial.

Typical for Soundcloud is that you see the sound wave form of the music you are listening to. Our idea was to create an audio track with a sound wave form exactly mirroring the shape of the Berlin Wall. We tagged the timeline of the Berlin Wall of Sound with the 107 victims of the Wall. The 7:32 minutes length equals the time sound needs to travel the 155 km Berlin Wall. The audio includes original GDR politician propaganda, embedded in ultra-low frequencies to create a feeling of discomfort and facing a wall. Launched 2014 November 9 at the anniversary day the experience became the global landing page of Soundcloud for one week.

Only four days after launch the Berlin Wall of Sound was experienced by over 100 000 people, liked by over 1,000 and appeared in 400 blogs. The Berlin Wall of Sound was mentioned by top-level journalists such as New York Times author Gabriel Sherman ("This is just a creepy and brilliant piece of content.“). Musicians and music channels around the world responded to it: "This is spooky cool. Used it on today's show.“ (Newstalk 1010 Radio Toronto) "A must listen.“ (Folded Wing Radio UK) DJs used the track in remixes.

An unpopular topic became popular through pop culture media. The response indicates a change in the perception of Soundcloud from a solely music platform to a platform of immersive experiences beyond music. It was listed by Germanys leading weekly newspaper Die Zeit as one of two remarkable events marking the 25th anniversary. The Federal Bureau for Civic Education Germany mentioned it.