The country’s digitization is at the heart of Vision 2030 and STC as the national operator has a leading role to play in digitizing the nation and helping Saudi adapt to the realities of new technology. And with STC’s fundamental value of “customer first”, evolving customer service no longer means increasing customer service agents but rather providing more speed, facilitation & information. To lead and deliver in an era of customer first and digitization, STC has developed a suite of self-service applications – However, STC had been offering digital alternatives for a while, MySTC app, MySTC Shop, MySTC 900 yet customers still chose to complete their transactions in the traditional way at a branch.

Close STC’s Branches

Rip off the band aid where consumers had no choice but to overcome their skepticism and adapt. By closing its stores, STC would demonstrate dramatically that the digital services could replace them