Cannes Lions

The Biggest Gift

McCANN NEW YORK, New York / UNITED STATES POSTAL SERVICE / 2018

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Holiday packages are so much more than gifts to the people you send them to. They are new memories, reminders of home, wishes come true. And no one understands that better than the United States Postal Service. That’s why they make it their mission to get those wishes to arrive on time, because their priority is you. This holiday ad from USPS brings that idea to life by featuring the heart-warming story of a boy and small gift that makes his holiday complete.

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