The idea of the two films of the campaign is to introduce physically TV series characters into a couple’s life, where they have taken on such an important role that they have become substitute sexual partners.

For its first television appearance, the brand chose to speak out against one of the most devastating plagues for sexual fulfillment among couples: the overconsumption of TV series. The two films of the campaign show a fantasy intrusion of TV series characters into a couple’s life, where they have taken on such an important role that they have become substitute sexual partners.

The campaign’s claim is: « Don’t let TV series steal your sex life »....

Couples were encouraged to react and get their sex-life back on Passage du Désir's online stores. Online keywords were booked leading directly to the binge-warning pre-rolls. Campaign activations included a popcorn box with a few surprises inside and a TV show cardgame turning replay into roleplay.

- Total impressions : 5 million

- + 30% online traffic on Passage du Desir's website.