We made an online video to tell the moving real life story of Haydeé Bontá, the first great grandma to legally change her name after her great granddaughter´s: Matilda. Haydeé decided to change the world rooted tradition in families of naming newborns after uncles, grandfathers or great grandfathers.

AHORA MAMA´s communication with this piece is: “THE LOVE YOU FEEL WHEN A BABY IS BORN IS THE ONLY THING WE WON’T BE ABLE TO EXPLAIN”.

The video was launched in AHORA MAMA´s social networks and a small PR campaign was carried out to make Haydeé´s story known in the communication media and among influencers.

Just in the first week, the video reached 450K of views, more than 4K of likes, 2.5K of shares and a hundred of comments. And these numbers still raising.