The mysterious video captures the seductive beginning of a woman's evening. It begins with the woman standing on a London sidewalk looking at a note that reads, “At 1900, a secret awaits...” A handsome man then approaches her from behind, gently touching her arm, and ties a pink satin scarf around her eyes. The woman then walks through the hotel lobby and up the lobby staircase caressing each object she passes. As she reaches the hotel room the door opens and she unties her blindfold. Her sultry smile reacts to the secret inside the room.

The execution was a resounding success for the client in branding Top Secret Hotels. For years they had struggled with giving a personality to the brand and experience. With the blindfold spot we were able to establish an alluring and sexy tone while also creating a branding device in the blindfold. Also, despite only being live for two weeks at the time of this submission, it has already garnered over 180,000 views.