Cannes Lions

The Bloom

THE NINE, Shanghai / BEIJING 2022 WINTER PARALYMPICS OPENING CEREMONY / 2022

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Background

On March 4, 2022, the opening ceremony of the Winter Paralympics was held at the Bird's Nest in Beijing.

Idea

A group of impaired individuals came together to create a piece dedicated to the Winter Paralympics. They choose their favourite colours and place them in balloons with detonators. Then wear a brainwave-capturing device that sends a signal to trigger a detonator to detonate a balloon, and paint is sprayed on the canvas. The colourful intersections form an abstract “smiley face”, which means welcoming friends from all over the world with laughter.

Strategy

Disable people are not defined by their health conditions or impairments. Combined with the technology of brain wave idea control, the mental power expression of the disabled can be visualised.

Execution

A group of impaired individuals came together to create a piece dedicated to the Winter Paralympics. They choose their favourite colours and place them in balloons with detonators. Then wear a brainwave-capturing device that sends a signal to trigger a detonator to detonate a balloon, and paint is sprayed on the canvas. The colourful intersections form an abstract “smiley face”, which means welcoming friends from all over the world with laughter.

Outcome

“Smiley face” debuted at the opening ceremony of the Winter Paralympics.

Tens of thousands of people have visited and experienced the installation.

More than 100 million people saw this“smiling face”through television and social media.