Find out an innovative and daring way to launch a book with a small budget.

Solution - The idea was simple: do not show the book. Since the book had a suggestive title using the word "secret", we made a black box with a keyhole on the top and the question on the top: Do you want to know the secret that changed everything the companies knew about brand management"?Inside the illuminated box there was a copy of the book. The salespeople were instructed to offer the book to those who looked inside the box, since copies were not displayed.

Result - There was a 58% growth in sales in the bookstores where the box was placed. That is, hiding the book worked better than showing it.