Through this action, people could be aware of the foundation's work, feeling what overcoming is about. By putting themselves in the shoes of people with disabilities, they could experience and gain conscience on the importance of their collaboration in order to help the children. Also, by involving opinion leaders to the cause, we seek to create repercussion in the media in order to reach more people.

The response to the campaign was overwhelming: with only US$ 250 we got more 10,000 messages, and gathered over 400,000 Facebook fans. We raised awareness and got free media, reaching the most influential and popular people of Uruguay. Donations increased by 14% over the previous year, raising over US$ 4,670,000. We handed the book to Teleton so the children could receive the messages. The foundation's authorities presented this idea to different Teleton foundations, so the action could be executed in different countries around the world.