We directly show, at the point of sale, that nuts have the ability to make you smarter, with a packaging that presents nuts in the shape of a brain. Each nut becomes a cell in the brain.

The nuts are shrink-wrapped in a transparent vacuum packaging. The low material requirements and the use of sustainable materials make the product a smart alternative.

In the campaign period the number of sales almost doubled. The social media channels of "Berliner Nuss" also benefited from the attention-grabbing idea and we are looking forward to many more new fans of our very clever nuts.