Cannes Lions

The Break-Up

GREYnJ UNITED, Bangkok / PATAYA FOOD INDUSTRIES / 2016

Film
Supporting Content

Overview

Entries

Credits

Overview

Description

We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.

Execution

The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.

Outcome

The film received over 1 million views, 42,000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.

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